Saturday, December 20, 2008

Cheetos(R): My new (old) favorite chips

From time to time I have blogged about big businesses with honorable and reputable social policies or protections.  Although this particular company is not tech-related, I'd like to take a moment to commend Frito-Lay for the info on the latest Cheeto's bag I bought at the store.
The back of the bag has (as usual) cartoons.  However, this one is titled "What's a serving?" And goes on to describe that 21 Cheetos(R), which reach ~3.5 ft when laid end to end, constitute one full serving.
At a time when child obesity is a growing problem, diabetes and heart disease run rampant across the country, and excess is encouraged by most big businesses to maximize profits, I find this incredibly responsible.  In fact, I once saw a local TV special where they gave children a giant bag of chips and asked them to pour out about one serving onto a plate for themselves. One (notably pudgy) kid of about 12 poured over 5 servings (as defined on the package) for himself and said that it was common for him to eat this amount in one seating!
Now it's possible that this is a recent legal enforcement, but I haven't heard anything about such a law (other than the one requiring that the serving size must be printed somewhere on the package... usually in the fine print in the Nutritional Facts).  But if it was the choice of Frito-Lay I must say I've a newfound respect for this snack food giant, and will certainly look to pick more Frito-Lay products when buying junk food!!! I encourage you all to do the same.
Remember: In capitalism, your greatest individual power is your choice of where to spend your money!!!