Why hasn't Google dealt with this yet? Maybe because they're too busy worrying about the anti-trust suit shaping up against them... Is Google really too big already? No! (But the deal with Yahoo would afford them 80% of web advertising...)
My solution is like Biden's partition solution: Spin-off a smaller company (or companies) which focuses only on one type of advertising (e.g., fastclick-style) to keep the competition up in the advertising arena. I'd really hate to see Google get busted up over something so stupid as the Yahoo buyout, which in my (optimistic) opinion was more about shutting down Yahoo than gaining a bigger market share...
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